Apple may release a cheaper MacBook Air

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Apple may release a cheaper MacBook Air

The next MacBook Air may come with a feature no Apple laptop has ever had before: an affordable price tag.

The Cupertino, Calif.-based tech giant is planning on releasing a new, cheaper version of its entry-level laptop, according to a Monday research note from KGI Securities analyst Ming-Chi Kuo.

Prices for the MacBook Air currently start at $999, and can stretch upwards of $1,500 depending on options. The line hasn’t seen a significant processor upgrade since 2015, and is beginning to show its age.

It’s not yet clear what the new price will be or what the refreshed hardware will look like, but it will likely feature USB-C charging ports and a high definition Retina display.

In a 2008 earnings call, Steve Jobs said Apple’s products were successful because they focused “on certain segments of the market” rather than on the largest possible audience.

“We don’t know how to make a $500 computer that’s not a piece of junk,” Jobs said at the time. “Our DNA will not let us do that.”

But as the company fends off premium offerings from companies like Microsoft and Google, it needs to lower its pricing to better compete.

Kuo noted that the new MacBook Air could be introduced as soon as Apple’s WWDC in June.

Apple shares were up 0.8 percent Monday at $177.55.

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