Black Panther won’t stop setting records. Ryan Coogler’s film had the highest February opening weekend ever, and is on course to become the highest-grossing solo superhero movie ever. It has topped the box office for five straight weeks and counting, and now fans’ adulation for Black Panther has also cemented it as the most tweeted-about movie of all time.
With more than 35 million tweets, Black Panther has generated more Twitter comments than any other movie, the platform announced Tuesday. Before its release, the record-holders were two recent Star Wars movies (The Force Awakens and The Last Jedi). Though the character of Black Panther was first introduced in 1966, he didn’t become a household name until his introduction to the Marvel Cinematic Universe with 2016’s Captain America: Civil War. Now that the Wakandan king has gotten his own spotlight, Black Panther is generating more discussions than one of the 20th century’s most famous Hollywood franchises.
Breaking the data down further, the most-used Black Panther-related hashtags are #BlackPanther, #WakandaForever, and #Wakanda, according to Twitter. The most discussed characters are Chadwick Boseman’s titular hero, Michael B. Jordan’s antihero Killmonger, and Letitia Wright’s young genius Shuri. The most-retweeted tweets about the film are rapper Kendrick Lamar’s reveal of the soundtrack tracklist he curated, a video of kids trying to buy tickets using a very Vincent Adultman-style trench coat disguise, and former First Lady Michelle Obama’s praise for the film.