This Magazine Is Asking Men To Pay 26% More For The Same Issue To Highlight The Pay Gap

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This Magazine Is Asking Men To Pay 26% More For The Same Issue To Highlight The Pay Gap

Maclean’s is putting out two covers for its March issue that highlight the different prices: $6.99 for women and $8.81 for men.

The monthly Canadian magazine says it wants to contribute to the ongoing conversation about sexism and workplace discrimination by focusing on pay equity. The issue has more than a dozen stories on the topic.

According to Statistics Canada, the annual salaries of full-time working women in Canada are significantly less than their male counterparts’ — about 74 cents to the dollar. That shrinks to 87 cents when comparing hourly wages, but the gap persists.

Maclean’s says it will donate proceeds from the higher-priced issue to Indspire, a charity that invests in Indigenous education.

Also — although it might seem obvious — people can buy whichever version they want.

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