WATCH: Cardi B is the voice of Alexa in Amazon’s Super Bowl ad

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WATCH: Cardi B is the voice of Alexa in Amazon’s Super Bowl ad

If you’ve been keeping up with the rapper Cardi B, otherwise known as Edgewater resident Belcalis Almanzar, you know she’s been having a pretty good year.

Cardi, 25, who hails from the Bronx, shot to fame in the last few months with her No. 1 hit song “Bodak Yellow (Money Moves)”. Her current hits include “Bartier Cardi” and featured spots on the G-Eazy song “No Limit” and “MotorSport” with Migos and Nicki Minaj. Earlier this month, she tied a record held by the Beatles and Ashanti after her first three hit songs made it to the top 10 of the Billboard Hot 100 at the same time.

Now, Cardi, who received two Grammy nominations this year, is one of the stars of Amazon’s Super Bowl commercial, teased last week and unveiled Wednesday. 

The plot: Alexa, the brand’s personal digital assistant, has “lost” her voice. Amazon CEO Jeff Bezos is beside himself. Cardi is one of several celebrities to come to the rescue and step in for Alexa. She lends her signature Bronx accent to the commercial alongside Australian actress Rebel Wilson, British celebrity chef Gordon Ramsay and Welsh actor Anthony Hopkins. 

A query comes in: “Alexa, how far is Mars?” 

Cardi’s reply, after sounding an “okkur!” alert: “Well how am I supposed to know? I never been there. This guy wanna go to Mars! Heh heh. For what? Heh heh. There’s not even awxygen there!” 

And when someone asks Alexa to play country music, all Cardi will play is “Bodak Yellow,” or nothing. 

If you just can’t get enough of Cardi, Amazon released a teaser clip of her donning the assistant’s headset (see below). 

Cardi joins a long list of celebrities on tap for the 2018 Super Bowl commercials, including Matt Damon, Tiffany Haddish, Bill Hader, Mendham’s Peter Dinklage, Morgan Freeman and Asbury Park’s Danny DeVito

 

Amy Kuperinsky may be reached at akuperinsky@njadvancemedia.com. Follow her on Twitter @AmyKup or on Facebook.

 

 

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