WPP Names Mark Read as its New CEO

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WPP Names Mark Read as its New CEO

WPP PLC has chosen Mark Read as its new chief executive, according to a person familiar with the matter, placing a company veteran at the helm of the world’s largest ad firm following the departure of founder Martin Sorrell.

WPP is expected to announce the appointment early this week after the details of Mr. Read’s contract have been finalized, the person said, capping a monthslong search for a successor to Mr. Sorrell, 73, who resigned in April.

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